Alliance Coaching

Alliance Coaching will equip you with the skills and insights necessary to enhance your capabilities to foster stronger alliances, and drive value within your organisation.

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Alliance Masterclass

The Alliance Masterclass offers comprehensive training designed to enhance professionals’ ability to build and manage successful strategic alliances, providing hands-on sessions, and valuable resources to significantly improve partnership outcomes.

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Alliance Health Check

An Alliance Health Check provides a comprehensive evaluation of your partnership’s current state, identifying strengths, uncovering challenges, and highlighting areas for improvement.

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Optimise Your Alliances, Unlock Success.

An interactive coaching experience tailored for busy alliance managers.
Over three months, you’ll gain the clarity, confidence, and tools you need to create, sustain, and optimise high-performing partnerships.

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Alliance Inspiration

Are You Managing Partners or Building True Alliances?

Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of […]

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Bridging Cultural Differences: The Key to Stronger Collaboration

It’s easy to recognise cultural differences between continents, say, between Europe, Asia, and Africa. But the nuances go much deeper. Even within Europe, cultures vary widely. A British professional might […]

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Is Your Alliance as Strong as You Think? 

Everyone agrees that an Alliance Health Check is valuable. It highlights misalignments, offers insights for improvement, and ensures your partnership stays on track. Yet, despite this shared understanding, how often […]

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Avoiding Partnership Pitfalls – And Accelerating Your Success

A few years ago, I was called in to mediate a struggling partnership between a startup and an established company. At the outset, everything looked promising; each had what the […]

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About Peter Simoons

Alliances and Partnerships specialist dedicated to helping organisations achieve outstanding results through effective collaboration.

Nearly four decades in business with over 20 Years of Experience in Strategic Alliances

Certified Coach in Marshall Goldsmith’s Stakeholder Centered Coaching

Certified Strategic Alliance Professional (CSAP)

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Alliance books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

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What others said about working with Peter

  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director

  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration

  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor

  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director

  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director

  • Working with Peter enables me lead more effectively, increasing my stakeholder and corporate influence, designing more comprehensive alliance management transformation initiatives, and building and leading successfully my team.  I value Peter as a thought partner and colleague knowing our conversations are sincere and trusting

    Head of AlliancesGlobal Biopharmaceutical Company

  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager