‘We created an alliance, but do not see the return that we expected in advance.’ Frustrating if there were so much optimism and enthusiasm at the start of the alliance. Difficult too, if the managers like each other, but cannot point out the problems. Yet it happens often. And the problem is often not easy to label. There could be several causes. We check four of them.
Partnering nowadays is more and more a tool being used to grow organizations. It can be more cost effective and faster than growing organically or by mergers and acquisitions. Like with any other element in business also a partnership needs attention: from the opportunity identification till the partnership transitions into its next stage, or termination. When done right partnerships can be highly successful and profitable.
In this Alliance Conversation with Jan Twombly we focus more on collaborative networks rather than just alliances. You will hear why it is important to establish networks and will probably recognize how you are already establishing them without even realizing it.
