This is an interactive experience tailored for busy alliance managers. Over three months, you’ll gain the clarity, confidence, and tools you need to create, sustain, and optimise high-performing partnerships.
You are an alliance manager looking after one or more alliances and having challenges to bring them all consistently to success.
You’re Not Alone.
Many alliances fall short of their potential due to misalignment, communication breakdowns, and a lack of structure. In fact, up to 80% of ad hoc alliances fail.
But it doesn’t have to be this way. With the right guidance and proven strategies, you can optimise your alliances and turn them into powerful growth engines for your organisation.
It is not about heavy lifting, but about building your alliances on structure, trust and execution. That together will lead to success and let you reap what you sow.
👉 You are an experienced alliance professional, but you’re constantly up against the reality that managing strategic partnerships is far more complex than anyone outside your role seems to understand.
👉 You’re expected to deliver results without formal authority, align diverse internal and external teams, and navigate the politics and silos of matrixed organisations, all while making your alliance look seamless and successful from the outside.
👉 You may be feeling the pressure of high expectations without the support, tools, or recognition you need. Your days are full of meetings, negotiations, and firefighting, yet you rarely get the time or space to reflect, sharpen your strategic focus, or work on the alliance instead of being buried in it.
👉 You know that alliances could be a competitive advantage for your company, but too often they stall, lose momentum, or fail to deliver the value promised in the business case. Perhaps you’re dealing with misalignment between partners, internal resistance, or a lack of accountability across teams.
👉 You’re tired of the reactive cycle and want to proactively lead your alliances towards real, sustainable results.
👉 You’re looking for clarity. For a way to reframe your approach, strengthen your influence, and build repeatable structures that make your alliances more effective, without having to reinvent the wheel every time.
👉 You want the confidence that comes from having a tested, practical framework and an expert sounding board as you tackle real-world challenges.
This programme is for you if you want to stop merely coping with complexity and start optimising your alliances, with purpose, strategy, and results.
Through the Optimise Your Alliances programme, you will:
✅ Step out of the day-to-day firefighting and gain the strategic clarity you’ve been missing. You’ll finally have space to zoom out, reassess what’s working (and what’s not), and refocus on what will truly move the needle in your alliances.
✅ Strengthen your position as a trusted advisor and strategic leader, both internally and with partners. You’ll learn how to align stakeholders, and guide complex relationships with more confidence and credibility.
✅ Apply a proven, structured approach that takes the guesswork out of alliance management. No more reinventing the wheel for every partnership. You’ll get tools and frameworks you can use to assess, steer, and optimise your alliances for maximum value.
✅ Identify and overcome the hidden bottlenecks holding your alliances back, whether it’s misaligned goals, internal politics, vague governance, or partner disconnects. You’ll have expert guidance to help you address them head-on.
✅ Build your professional confidence and impact. This is not theoretical training, it’s a hands-on, tailored programme where you apply what you learn directly to your own alliance challenges, with feedback and support along the way.
✅ Join a community of peers who understand your world. You’ll connect with other experienced alliance professionals who face similar challenges, and benefit from shared insights, encouragement, and ideas you can’t get from inside your organisation alone.
Whether you’re managing one major alliance or a complex portfolio, this programme will help you lead with more clarity, more influence, and better outcomes, without burning out or constantly fighting uphill battles.
This is your opportunity to take control of your alliances and lead them to success!
Practical, Flexible, and Designed for You
- Duration: 3 months
- Format: A new session delivered every two weeks, accessible online.
- Structure: Actionable strategies, hands-on exercises, and direct application to your current alliances.
- Support: Optional live coaching Q&A sessions and access to an exclusive community of peers.
- Access: Fully on-demand, so you can progress at your own pace and revisit any session as needed.
About Peter
With over 24 years of experience in strategic alliances and partnerships, I have guided numerous organisations in transforming their alliances into engines of growth and innovation.
As an alliance manager, a seasoned coach and consultant, I have worked with clients across various industries to develop and implement effective alliance strategies.
I am passionate about sharing my insights in the nuances of successful alliance management.
In this coaching programme, I bring together my extensive experience and practical knowledge to provide you with actionable strategies tailored to your unique challenges.
Together, we will unlock the full potential of your alliances, ensuring they become a cornerstone of your organisation’s success.
Take Your Alliances to the Next Level
Don’t leave your alliances to chance, join the Optimise Your Alliances – Programme today and gain the skills, strategies, and confidence to succeed.
An Investment That Pays for Itself
I’ve designed this programme to be both accessible and impactful for alliance professionals in any industry. That’s why the entire 3-month experience is available for an investment of € 349
This investment could save or enhance just one alliance, making it worth many times over.
👉 Add 3 personal coaching calls over Zoom to the online programme: € 1.349
FAQ
Why This Programme Stands Out
It’s built to transform the way you select, build, and manage alliances, turning them into a true competitive advantage rather than a source of frustration. By joining, you’ll gain:
✔ A structured framework for alliance success
✔ Ready-to-use tools and templates
✔ Insights into common pitfalls and how to avoid them
✔ The confidence to improve existing alliances and form new ones
The journey to stronger, more successful alliances begins here. Join the Optimise Your Alliances programme today and start seeing real results.