Why Strong Alliances Still Fail
Over the years, I’ve seen countless alliances where, on paper, everything looked perfect. The strategy was solid, the partner was a great fit, the opportunity was real. Both sides had agreed on what they wanted to achieve together and yet, a year down the line, nothing meaningful had happened.
The frustration is always the same. People wonder, “Why aren’t we seeing results? We had everything in place.”
Execution Is Where Alliances Win or Lose
But when you look closer, the problem is rarely in the strategy itself. The issue is almost always in the doing. It’s not that people didn’t agree on the objectives; it’s that they didn’t follow through on how to make them happen, day in and day out, once the deal was signed.
That’s where alliances often fall apart, in the day-to-day execution. Decisions get delayed because no one knows who’s accountable. Collaboration slows down because the teams don’t have a clear way of working together. Issues and tensions build up quietly because there’s no mechanism to surface and solve them early.
How to Optimise Your Alliance in Practice
That’s exactly why I created the Optimise Your Alliances programme. Not to spend more time debating strategy, but to help alliance leaders and teams actually deliver on the strategy they’ve already agreed on.
This programme is practical, focused, and designed to close that execution gap. It’s about making sure your governance model works in reality, that your teams know exactly how to collaborate effectively, and that your alliance keeps moving forward even when the usual obstacles show up.
If you feel like your alliance isn’t quite living up to its promise, even though all the ingredients seem to be there, then this programme will help you fix that.