“The Illusion of Communication” is an article about the essence of communication in alliances & partnerships, written by Peter J Simoons, CSAP and published in the Q2-2022 issue of Strategic Alliance Quarterly, the magazine of the Association of Strategic Alliance Professionals.
In every alliance or partnership, communication should be a point of constant attention. Communication is about people and personal interests. Even though people may be in the same alliance, they all send and receive messages in a different way, depending on their mood and the circumstances they are in. In life, and certainly in alliance relationships, communication is essential.